Cupcake Magazine Summer 2014 Cover!

So excited to be on cupcakeMAG’s Summer 2014 cover feature!! I got to introduce some of my favorite pieces from our Kardashian Kids Summer collection and talk more about the creation of the line and our inspiration behind it. Here is part of the interview, but you can read the full issue HERE!

CM: When did you decide to venture into kid-style?
KK: I’ve always loved kids’ fashion. My grandmother actually has a children’s clothing boutique called Shannon & Co. that she’s had for 30 years in LA Jolla, CA. Every summer, we would go to La Jolla to visit and work in her store. My mom and I also had a kids’ clothing store (smooch) before I had my own children, where I did all the buying for, so it’s kind of in our blood. But, I think it’s also because Kim and I are moms now. We have our own clothing line and we love fashion, and so it just made sense to venture into a children’s line.

CM: Do you feel like the newest collection really represents your style as well as a mix of how you like to dress your own kids?
KK: Absolutely. I love to put Penelope in bold prints, and there is a butterfly print that I just adore in the new collection. We also made sure that the details like the fabrics were especially soft, because as a mom it’s the first thing I look for when I’m shopping for my kids. I touch everything to make sure that it’s super soft and comfortable.

CM: What is your go-to outfit?
KK: I always find that there are just some pieces that you can’t mess up and for me; this outfit is a white t-shirt, skinny jeans and a black motorcycle jacket. It’s effortless when in a rush.